Can Microsoft Boost Sales of the Surface?

Posted on: 03/03/2014, by :

Although Microsoft has attempted to stay mum on sales figures of their tablet, the Surface, it is no secret that the numbers haven’t been strong. The IDC recentlyreleased datasuggesting that sales of the Surface didn’t even reach the one million mark in the first quarter of 2013. Microsoft had undoubtedly hoped that the Surface would help them gain a larger share of the Apple and Samsung-dominated tablet market, so these numbers are not promising. 

So what’s a software giant to do when a product they’ve invested tons of money, manpower, and hope in fails? Make it better and cheaper! Microsoft announced last week that new versions of the Surface will be faster and more connected thanks to chips manufactured by Qualcomm and based on the highly impressive Snapdragon processor. In addition, Microsoft is also slashing prices and offering even deeper discounts to students and education professionals. The Surface RT, normally priced at $499, will be offered to certain professionals in the education world for only $199. This discounted rate is far cheaper than any offer available on competitors’ tablets. 

The Microsoft Surface actually gets pretty good reviews as is, so the improvements and lower pricing could be the catalyst that Microsoft needs to break into a highly competitive market.