And… We’re Back!
Posted on: 05/16/2014, by : DCT Solutions GroupWelcome to the most recent reboot of our Blog Site. We attack this project with fits and starts it seems.
There are a number of reasons that we have lacked consistency in producing this site. Primarily, it has been an issue of quality. We have always felt that sending out a collection of warmed over press releases, standard issue product announcements and last months news was an insult to our readers as well as a waste of our time and energy.
However, we quickly learned that producing intelligent engaging content was a difficult and resource intensive task. So when the quality wasn’t what we wanted, we quit.
So why will this time be different? First of all, we are no longer going to try and create our own content. There is a lifetime of useful, practical and thought engaging information readily available. This blog site serves as a portal directing our readers to what we believe is valuable content and sending them on their way with a few thoughts and opinions of our own.
Secondly, we have committed resources to this activity. We recently brought our marketing in house and hired our first ever Marketing Coordinator, Andrea Tadlock. More on Andrea in the future – we felt it was unfair to require her to feature herself in this so quickly!
Finally, the reboot of our newsletter corresponds with a substantial change in our operational approach. For the last several years more and more software organizations have moved toward an “agile” development approach. Like most we have dipped our toes in the water but often pulled back when the waves got too big. Our past nine months we have suited up and plunged in. We are applying these same agile principles to other areas of our business as well. So rather than hoping to dazzle you with a perfect blog site, we hope to gain your respect and loyalty as we improve each and every issue. Please fee free to let me know your thoughts.
