Rotten Apple?
Posted on: 06/21/2013, by : DCT Solutions GroupYears ago, Apple revamped and positioned itself as the “trendy” name in the world of mobile communication and computing. It has held a top market spot for years, but that could all be changing very soon for several reasons.
One reason why Apple could be on its way down? According to the latest IDC report, Windows Phone sold enough units in the first quarter of 2013 to take over the number three spot (behind Android and iOS) in the market of mobile phone platforms. While there is still a relatively large gap between Windows Phone and Apple’s iOS (the second-leading mobile phone platform), John Koetsier explains that the partnership between Microsoft and Nokia could close that gap as Nokia transitions to a 100% smartphone lineup. Sales numbers for Nokia are strong and will continue to be, so watch for Nokia to give Microsoft quite a boost.
Another reason: So-so reviews of Samsung’s Galaxy S4. It’s a little harder to connect the dots on this one, but Sam Mattera did it seamlessly. Most would think that bad reviews for Samsung would mean more business for its next closest competitor, Apple. Not so, because Apple has failed to release or even announce the upcoming release of any new products, software, etc. If there’s one thing I know about trendy people, it’s that they hate for things to stay the same. Instead of skipping the Galaxy S4 and opting for the iPhone 5, most reviewers and tech experts are recommending something totally different: the HTC One. Beyond that, several cell phone companies are capable of employing technology that rivals what used to be so unique to Apple’s iPhone, and they are doing it at a lower cost to consumers. It just isn’t possible for Apple to compete against a growing number of competing mobile phone companies and come out on top.
Apple is not going to be able to rely on its image to generate the kind of record-setting profits we’ve seen them pull in years past. Instead, they are going to have to focus on true innovation and improvement, or else they will find themselves as outdated as shoulder pads and car phones.
